Acquire & Retain

Email Campaign Marketing

Our data-driven approach to email marketing automation uniquely enables our customers to maximize ROI.  We skillfully design email campaigns across custom segments to ensure your customers get engaging content that drives behavior.  Imagine having the ability to start and stop personalized email campaigns automatically based on specific customer behavior. These intelligent campaigns would then work autonomously around the clock for you. They help build meaningful relationships and trust between you and your customers.  They keep customers engaged so that they continue to open, click and buy from you.  They inspire brand loyalty so that customers buy exclusively from you vs your competitors.  Lastly, they provide quantifiable source of revenue for you around the clock.

 

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Channel Sales Management

Our Channel Sales experts are skilled in working with you to define a strategy that positions your products where your customers are online while maintaining a winning strategy for your retail partners.
Focus areas:

Comparison Shopping Engines

There are hundreds of Comparison Shopping Engines (CSE) like Google and Bing Product Search as well as pay-per-click engines like Shopping.com, Shopzilla, and Nextag. These Comparison Shopping Sites can drive substantial traffic to your website, bolster brand recognition and strategically position your products on the sites your customers shop on. We offer robust CSE integrated solutions for your e-Commerce platform.

Online Marketplaces

Online marketplaces are 3rd party sites that allow you to offer your products for sale on them. The customer purchases your products from the marketplace, not your site. Two of the largest and most well known e-Commerce marketplaces are Amazon and eBay. Amazon’s success in marketplaces has led to a rapid expansion of new marketplaces like Walmart, Newegg, Buy.com, Sears, Rakuten and others. Our Channel Sales experts offer robust Online Marketplaces solutions for our customers including bi-directional data management integration with all major marketplaces.

Mobile

Smartphones with sophisticated web browsers and integrated shopping bar-code scanners have grown tremendously in e-Commerce. It’s an area our customers are tracking carefully, and we strongly recommend providing these apps to customers. We offer fully integrated mobile experiences with complete support for bar-code scanning, geo-location, beacon technology, and omni-channel personalized experiences.

 

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Social Commerce

With over 1.5 billion active users on Facebook, 400+ million on Instagram, 320+ million on Twitter, and 100+ million on Pinterest – online customers are spending a bulk of their online activities engaged in social media. As social networks continue to grow and mature, they are fueling social commerce. We offer robust integrated solutions for social commerce. In addition, we can review your existing social strategy and provide expert recommendations on how to holistically grow your company’s client base and brand presence through social mediums. We can use the voice of your customers, develop strategic hashtags for posts, work with social celebrities and identify the best social channels to reach your consumers.  Our customers are realizing significant sales and growth from these channels by leveraging our integrated social commerce solutions.

 

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Search Engine Optimization (SEO)

Our deep experience in e-Commerce and digital advertising, coupled with our expert knowledge of e-Commerce platforms enables us to offer our clients robust SEO services with measured ROI.

Our Services Include:

  • Initial SEO Audit
  • Information Architecture Audit
  • On-site Content Audit
  • Website Usability Audit
  • SEO Revenue Opportunity audit
  • SEO Keyword Research & Recommendations
  • Competitors SEO Audit
  • Off-site Backlink Audit
  • Google Webmaster Tools Setup
  • Web Analytics Integration
  • Keyword Monitoring
  • Competitor Keyword Monitoring
  • Competitive Ranking Analysis
  • XML Sitemap Optimization
  • Site Submission to Search Engines
  • Front-end Development Services
  • On-Site Conversion Optimization Strategy
  • Robots.txt Optimization
  • 301/302 Redirect Optimization
  • Duplicate Content Management
  • HTML & Meta-Data Optimization
  • Copywriting Services
  • Content Creation Services
  • Social Content Strategy
  • Link Building Strategy
  • Off-site Content Strategy
  • Blogging Strategy
  • Gamification Strategy

 

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Personalization & A/B Testing

We work with clients to segment audiences and leverage business intelligence insights to personalize content and interactions to reach your customers across channels. We help fuel incremental revenue for our clients by personalizing experiences with customers, reducing website bounce rates, and optimizing for maximum revenue.

 

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Conversion Optimization

We can help unify your data and derive actionable insights to increase conversation rates.  We use analytics, user feedback, and best-in-class design to maximize visitor to customer conversion.

 

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